How social networks are recruiting teenage extremists

In March, in the aftermath of the Christchurch shooting, I tried to distinguish between internet problems and platform problems. Internet problems arise from the existence of a free and open network that connects most of the world; platform problems arise from features native to the platform. The fact that anti-vaccination zealots can meet online is […]

How to Create the Perfect Call to Action for Your Email Marketing Campaigns

Article first published in October 2014, updated May 2019 Is your email click-through rate lower than you’d like? You’re getting everything right. You’re writing great email subject lines, structuring your email for scanners, and writing simple copy that sells. But, for some reason, people still aren’t clicking through to your website to learn more or take you up […]

Don’t Believe Everything You Think

“More often than not, fear doesn’t emerge as nail-biting, cold-feet terror. It surfaces instead as anger, perfectionism, pessimism, low-level anxiety, depression, and feelings of isolation. It poisons each moment it touches.” — Dan Baker, Ph.D. You may think your moods just come out of nowhere.  But scientists now believe that moods are often a response […]

6 Simple Ways You Can Use Neuroscience to Increase Marketing Productivity

Neuroscience is a multidisciplinary science that is concerned with the study of the structure and function of the nervous system. When applied to our professional lives, neuroscience can help us to unlock our greatest potential. Increasing your meaningful productivity can have a huge impact on your day-to-day work and can greatly influence your professional success […]