Brands And Customers: How Close Is Too Close?

The goal of every brand should be to create as many loyal customers as possible. But for a few brands, loyalty can go a step further into all out fandom. These groups of highly enthusiastic and engaged customers represent a well-spring of ideas, possibilities and raw, qualitative sentiment. In B2C, we find fan communities built […]

Keeping Your Balance: Is Your Team Engaged?

Are your accountants passionate about their jobs? Do they come into the office every day eager, enthusiastic, and motivated to jump in and conquer those financials? Or do they frequently call in sick? If you’ve heard every excuse for why your accountants can’t make it into work, you might be facing an employee engagement gap, […]