As we spend more time shopping online, folks are continuing to turn to Amazon for their shopping needs. For better or worse, it’s where nearly 75% of the country goes to order everything from sofas to dish detergent*. As Amazon continues to turn to their efforts towards creating their own brands like mid-century modern Rivet and family-casual Stone and Beam (both furniture & lifestyle brands), they’re also reacting to our online behavior when it comes to browsing their site.
The “thumbs up” icon has become a symbolic part of our popular culture lexicon, and now it’s become a tool in Amazon’s latest platform that emphasizes visual shopping. Amazon launched their new site Scout as a “smart” visual discovery tool for the goods on their massive site where sometimes, even getting to the right section to find an affordable chair, can be a time-intensive endeavor.
The idea behind Scout is to keep it clean and easy. It mimics an online boutique experience where each page of products is simply that — a gallery-like page, heavy on the white space. To make it an even better experience, scroll down the page to eliminate the familiar Amazon strip of info that’s still at the top of the Scout page, lest you accidentally slip back into the classic Amazon experience. Once you scroll down and eliminate that reminder, you’ll find yourself in a new, hip neighborhood of the original Amazon-town. There you’ll find yourself in a land of white, grey and skinny fonts that are easy on the eyes.
Amazon asked us to give Scout a try, so we set out to find an “active listening” chair where we could settle in to listen to our favorite podcasts during work breaks. We wanted a comfortable chair, but not too comfortable. We didn’t want to slip into sleep-ready mode, so a chair that was office-appropriate, rather upright and could facilitate any podcast note-taking was what we were looking for. Here’s what we found, plus links to our favorites podcasts meant to enlighten and inspire!
So finding the Scout page is best done with a quick Google search — Amazon Scout. There are only six categories on Scout right now — Furniture, Home Decor, Lighting, Kitchen & Dining, Bedding and Patio. That’s it. Already, one feels refreshingly underwhelmed and that’s a good thing. We clicked on Living Room Chairs over on the lefthand side. From there we just started “liking” the chairs we liked by clicking the thumbs up button. You can see that below.
Each time we clicked thumbs up or down, new recommendations appeared that were more like the “thumbs up” picks of ours. Our recommendations were pretty on track style-wise, and this presumably saves time and info-overload for the shopper looking for a specific style piece at a certain price point. All of our recommendations had a review rating of at least 3.5 stars so we presume the AI is recommending well-rated products. You can see our handy Scout in 5 Easy Steps graphic below or you can click here to download or just look at a PDF version. They’re the 5 steps we followed to arrive at our favorite chairs for our favorite podcasts below. Read on for some fantastic podcast recommendations and chairs that further their vibe.
Rivet Marina Chair + Black Girl Nerds: Black Girl Nerds is an online community devoted to promoting nerdiness among Black women & people of color.
Flash Madison Chair + TED Talks Business: Some of the world’s greatest innovators, entrepreneurs, and business researchers share their stories and insights from the stage at TED conferences.
Tufted Wingback Rocking Chair + Good Company: Our own Grace Bonney hosts this weekly podcast about the intersection of creativity and business. Good Company provides motivation, inspiration, practical advice, and a vital sense of connection and community for creatives at every stage of life. Each episode of Good Company will focus on honest, open conversations about the ups and downs of creative life.
Hawthorne Collections Chair in Citrus + How I Built This with Guy Raz: Guy Raz dives into the stories behind some of the world’s best known companies. How I Built This weaves a narrative journey about innovators, entrepreneurs and idealists — and the movements they built.
Anda Norr Occasional Chair + Jen Gotch Is OK Sometimes: Kinda weird, and original, funny and honest. Each week ban.do founder & chief creative officer, Jen Gotch, shares her fears, pain and triumphs in hopes to help you become more self-aware, build your own emotional intelligence and more than anything else — FEEL LESS ALONE.
Avenue Six Baldwin Chair + RISE podcast: A podcast hosted by Mogul CEO Rachel Hollis. A bold conversation with fellow business powerhouses that provides the listener with real-life tangible takeaways.
Lexicon Velvet Accent Chair + Call Your Girlfriend: This podcast is for long-distance besties everywhere co-hosted by Aminatou Sow and Ann Friedman, who call each other to discuss the intricacies of pop culture and the latest in politics.
Iconic Home Velvet Half-Moon Chair + 99% Invisible: Design is everywhere in our lives, perhaps most importantly in the places where we’ve just stopped noticing. 99% Invisible is a weekly exploration of the process and power of design and architecture.
This post is brought to you by Amazon. Try their new visual shopping tool, Scout right here. Thanks for supporting brands that help the Design*Sponge team bring you original, free content every weekday.
*Source: CNBC 2017
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