Hello. I'm taking a course on marketing research. As part of the class, I'm working on a project on the life insurance policy purchasing habits of 18-20-year-old customers. Before my questionnaire can go live, I need to pretest my questions for validity. I was hoping you folks could give me a hand with the pretest. If you have sold a life policy to an 18-20-year-old customer, please think about your most recent customer in that demographic.
1.) Was the customer male or female?
2.) Was the customer 18, 19, or 20?
3.) What was the amount of the policy?
4.) Was the policy employer-sponsored?
5.) Did the customer state their motivation(s) for purchasing the policy? If so, what was their motivation? (Examples: Wanted to provide for his/her dependents in the event of his/her death / Wanted to help pay for his/her own burial expenses / Wanted to lock in a low lifetime rate while he/she was still young / Was part of his/her retirement planning strategy)
I deeply appreciate your assistance! Have a great day!
Read more: reddit.com