11 Tips for Creating Your Brand vs. Observing Competitors

What’s your best advice for deciding how much time to spend on creating your own brand vs. monitoring the competition? Young Entrepreneur Council (YEC) is an invite-only organization comprised of the world’s most successful young entrepreneurs. YEC members represent nearly every industry, generate billions of dollars in revenue each year and have created tens of […]

These 13 Skills Will Improve Your Branding Efforts

What skill could an entrepreneur learn in his or her spare time that can help them improve their branding strategy or efforts? The following answers are provided by members of Young Entrepreneur Council (YEC), an invite-only organization comprised of the world’s most promising young entrepreneurs. In partnership with Citi, YEC recently launched BusinessCollective, a free virtual mentorship program that […]

Brands And Customers: How Close Is Too Close?

The goal of every brand should be to create as many loyal customers as possible. But for a few brands, loyalty can go a step further into all out fandom. These groups of highly enthusiastic and engaged customers represent a well-spring of ideas, possibilities and raw, qualitative sentiment. In B2C, we find fan communities built […]