Retail Marketing: 5 Innovative Ways Brands Are Leveraging Technology To Boost Sales

Did you know that 61% of consumers prefer buying from eCommerce stores that also have a physical presence? Despite the exponential growth of eCommerce, on-ground retail stores and brick and mortar businesses are still flourishing. In fact, technology is only helping them grow faster. Brands are increasingly offering integrated multichannel shopping experiences that help shoppers […]

11 Business Blunders to Evade When Starting Up

Starting an online business comes with a string of benefits such as: Reduced overheads Wide geographical reach Low marketing costs Operational 24/7 Larger potential customer base Better visibility for your business Improved customer profiling However, starting an actual online business isn’t really a carefree stroll around the park even if you have a strong business […]

HR specialists reveal 8 employee retention strategies

Employee retention strategies are critical to the health of your company. This is particularly true for smaller businesses, which often don’t have the luxury of employing multiple people in the same role. Every team member is essential.  Having a strong team can give you the confidence necessary to drive your business forward. When a star […]