Reaching Customers via Trusted Advisors Many startups pitching LionBird have plans to market software to small businesses via their service providers. But how hard is it to create “affiliates” out of influencer groups such as accountants, lawyers, financial advisors and website builders who are trusted by end clients but who don’t traditionally cross-sell on those relationships? […]
Last month New York-based designer Lindsey Adelman opened the doors to a new 5,000 square foot showroom in Manhattan’s NoHo neighborhood. The building not only houses her studio’s sculptural lighting collections, but also her studio. The space will act as both creative lab and display space, sharing over ten years of creative work and giving […]
Last week in a discussion with a business coaching client, I asked if she had updated bookkeeping and accounting records that would help her make the best business decision for a big question about her business. “No,” she replied, she didn’t have updated books. Without them, any decision regarding product lines, pricing, or customer capacity is just […]
