Sell The Pain, Not The Gain [Episode 321]

  All living creatures are motivated by two things.  The carrot and the stick.  Pain and pleasure. The reality is that humans are more motivated by the reduction of pain than the gain of pleasure. Which brings me to this.  When it comes to your marketing, you need to let people know of the consequences […]

Don’t Believe Everything You Think

“More often than not, fear doesn’t emerge as nail-biting, cold-feet terror. It surfaces instead as anger, perfectionism, pessimism, low-level anxiety, depression, and feelings of isolation. It poisons each moment it touches.” — Dan Baker, Ph.D. You may think your moods just come out of nowhere.  But scientists now believe that moods are often a response […]

Is Fear Holding You Back?

If you had to pick between being fearful and being fearless, which would best describe you? If you’re one to hold back on decisions or avoid taking certain risks because of fear, are you content with your choices–or, do you feel restricted, and perhaps even have some sort of regret for not having been more bold about your […]

Don’t Believe Everything You Think

“More often than not, fear doesn’t emerge as nail-biting, cold-feet terror. It surfaces instead as anger, perfectionism, pessimism, low-level anxiety, depression, and feelings of isolation. It poisons each moment it touches.” — Dan Baker, Ph.D. You may think your moods just come out of nowhere.  But scientists now believe that moods are often a response […]