You may have noticed some of the biggest names in hospitality making some surprising announcements today. From trips to Mars to airplane seat coin slots, companies went all out to surprise and entertain their fans. It’s the perfect post-weekend pick me up. We collected the best of the best for your enjoyment. If you’re one […]
This is a guest post by Nathan Midgley, chief editor at Melt Content A few months ago, Revinate invited us to collaborate on a starter guide to email marketing for hotels. We wanted to do a bit more than offer some tips and examples, so we came back with a wider framework – complete with […]
Is there any better way to ring in the new decade than more compliance training? Uh, no! Put away that silly champagne and let’s crack open a big ol’ bottle of 2020 California Consumer Privacy Act (CCPA). When the ball drops at midnight on January 1 and CCPA goes into effect, we want to make […]
We’ve all been sold to in a way that feels too pushy, too sleazy, too manipulative. We’ve seen the bait and switch happen multiple times and it’s become easier to just feel weary and jaded by constant selling, whether it’s online, in person, on TV, or at your front door. We’ve all been interested in […]
If your company did well in 2018, you must be sitting there challenged with a thought inside your head – How can I continue the streak and keep up my marketing game this year? You have knocked yourself enough to meet your 2018 goals, and all you need now is a boost of morale to […]
OpenClipart-Vectors / Pixabay The concept of account-based marketing (ABM) is taking the business world by storm—and for good reason. Because of its narrow focus and personalized messaging, 80 percent of marketers indicate that ABM significantly outperforms other marketing initiatives. Additionally, of those that have employed ABM tactics, 87 percent agree that these efforts deliver a […]
This post was originally published on Upshot. Businesses don’t care about your content. They don’t read your blog, click on your ads, or buy your products or services. People do. People are emotion-generating machines. Of course, we want to do well at our jobs, get promoted—but we also want to be entertained. We want to […]
When you experience a moment that is truly magical, you know it. You know it, because you feel it. I recently felt magic when visiting Disneyland. My wife, two-year-old son and I were up way past bedtime waiting in line for a ride for what felt like forever. As we approached the front of the […]
How referable are you? Do you get referrals without having to ask? If not, there are a few steps you can do to increase your word of mouth marketing and be more referable. That sounds great and all, but is word of mouth really measurable? Is there success criteria in word of mouth advertising and […]
Meagen Eisenberg, CMO at MongoDB, can smell covert sales tactics almost instantly. Instead of sending her funny GIFs or email forwards, she believes good sales people can get her the resources she needs to make a purchase decision – whether it’s an introduction to another CMO for a product use case, or providing technical support […]
