What CCPA Means for Marketers

Is there any better way to ring in the new decade than more compliance training? Uh, no! Put away that silly champagne and let’s crack open a big ol’ bottle of 2020 California Consumer Privacy Act (CCPA). When the ball drops at midnight on January 1 and CCPA goes into effect, we want to make […]

Why Sales and Marketing Alignment is Critical for ABM Success

OpenClipart-Vectors / Pixabay The concept of account-based marketing (ABM) is taking the business world by storm—and for good reason. Because of its narrow focus and personalized messaging, 80 percent of marketers indicate that ABM significantly outperforms other marketing initiatives. Additionally, of those that have employed ABM tactics, 87 percent agree that these efforts deliver a […]