Sell The Pain, Not The Gain [Episode 321]

  All living creatures are motivated by two things.  The carrot and the stick.  Pain and pleasure. The reality is that humans are more motivated by the reduction of pain than the gain of pleasure. Which brings me to this.  When it comes to your marketing, you need to let people know of the consequences […]

Freewheeling Podcast: One of the ladies

This week’s Freewheeling includes chats with two different riders, one going into her third year on Canyon-SRAM the other on the verge of discovering what a new team has to offer. Kasia Niewiadoma chats team bonds that grow stronger over the years, the equipment she knows she can rely on, and more, while Cecille Uttrup […]

In Which I Give a “Physique Update”

This episode is part of a monthly series that I have dubbed “Motivation Monday.” (Yes, I know, very creative of me. What can I say, I’m a genius…) Seriously though, the idea here is simple: One Monday every month, I’m going to post a short and punchy episode that I hope gets you fired up […]