Tag: social

B2B Marketing News: B2B Video ROI Climbs, Google Updates Audience Manager, Rising Social Network Usage Forecast, & Qualtrics Files For IPO

B2B Marketing News: B2B Video ROI Climbs, Google Updates Audience Manager, Rising Social Network Usage Forecast, & Qualtrics Files For IPO

by HWA Magic / On

Social networks will experience a pandemic-driven boost in 2020—but not equally Greater than predicted numbers of users have flocked to social media this pandemic year, according to recently-released survey data of interest to digital marketers, with 150 million more global users for 2020 than previously estimated. eMarketer Snapchat Shares New insights into Consumer Behavior and […]

The 16 Best Digital Marketing Tools in 2019

The 16 Best Digital Marketing Tools in 2019

by HWA Magic / On

I’m a big fan of finding the latest and greatest digital marketing tools. While digital marketing tools will only help you execute a proper strategy (they won’t do the work for you), the right technology stack can really help you zoom past the competition. Some tools out there are foundational — things like email marketing, […]

Why is Facebook doing robotics research?

Why is Facebook doing robotics research?

by HWA Magic / On

It’s a bit strange to hear that the world’s leading social network is pursuing research in robotics rather than, say, making search useful, but Facebook is a big organization with many competing priorities. And while these robots aren’t directly going to affect your Facebook experience, what the company learns from them could be impactful in […]

Microsoft’s Mixer now lets streamers reward fans for participation, not just subscriptions

Microsoft’s Mixer now lets streamers reward fans for participation, not just subscriptions

by HWA Magic / On

On game-streaming platforms today, there’s really only one way to earn status within a creator’s community: you have to become a subscriber. Microsoft’s game-streaming service Mixer is today aiming to offer a third path to status through loyalty and participation. In doing so, it hopes to better differentiate itself from larger rivals like Twitch and […]

6 Simple Ways You Can Use Neuroscience to Increase Marketing Productivity

6 Simple Ways You Can Use Neuroscience to Increase Marketing Productivity

by HWA Magic / On

Neuroscience is a multidisciplinary science that is concerned with the study of the structure and function of the nervous system. When applied to our professional lives, neuroscience can help us to unlock our greatest potential. Increasing your meaningful productivity can have a huge impact on your day-to-day work and can greatly influence your professional success […]