The 10 Principles of Successful Instagram Marketing

Wouldn’t it be great if there was a clear and simple formula
to successful Instagram marketing? Well, there’s not one way to
do things well on Instagram, but there are several principles that,
if followed, will lead you to a stronger following, more leads, and
a higher conversion rate. Use these 10 principles of successful
Instagram marketing to guide your next campaign.

1. Robust Bio

Your bio is about more than just your business name, username,
and website URL. It’s about giving a clear picture of your
business with a single profile photo and less than 150 characters
of explanation.

Make your bio clear, concise, and compelling. Choose a strong
profile image that embodies your brand and makes it feel authentic
and human. Use a call-to-action to encourage users to click on your
link, and change that link out often so that you can direct traffic
to the right pages.

2. Clearly Defined Audience

No matter your market or products, you must know your audience.
The most stunning Instagram content in the world won’t do any
good if it’s not carefully curated to your audience. You’ve
likely made customer personas before to get to know your audience,
and that’s a good principle when defining
your Instagram audience
as well. You might also try:

Analyzing your Instagram insights to learn more about your
audience demographics.
Using a social listening tool to tell you what consumers are
saying about your brand.
Having conversations with your audience to learn what you can
Monitoring trends your current audience is following to create
marketing strategies that match.

3. Measurable Goals

A good strategy begins with clearly defined goals that you can
measure and monitor throughout your campaign. No Instagram campaign
is complete without them.

“Remember that good goals are specific, measurable, realistic,
achievable, and have a deadline, says
Deep Patel
, founder of Owlmetrics and Brandmates. “You may
need to make several mini goals leading up to a larger goal.” As
you monitor your objectives and mark your successes, you’ll
maintain motivation that will carry you through a successful
marketing campaign.

4. Analytics Tracking

After you’ve made your goals, the best way to measure them is
through analytics tools. You can start with Instagram Insights, the
built-in free tool that measures numbers and insights related to
your audience, follower rate, post engagements, and more.

You may also want to invest in an external Instagram
analytics tracking tool
, which offers even more insights and
ideas to help you succeed. Instagram Insights is a great starting
point, but it’s limited in the amount of information you can
track. A good analytics tool will provide more detailed information
you can enjoy.

5. Steady Theme

An often-overlooked principle of good Instagram marketing is the
use of a clearly defined theme on your profile. A theme gives your
page a cohesive look so that when users see your images, they know
it’s you.

A theme can be derived using similar colors in your images, a
consistent filter for your photos, unique angles in your photos, or
a specific subject matter. This is all part of strong branding so
that you can build a following and get more attention for your
marketing campaigns.

6. Consistent Posting

Establish a consistent posting schedule to keep your followers
engaged without spamming their newsfeeds. The general advice is to
post at least once per day to your newsfeed and several times per
day to your Stories feed. If you need to, schedule these posts in
advance so that you don’t miss a day posting.

Don’t post just for the sake of posting, though. If you
don’t have something of quality to say, it’s not worth putting
on your page. It’s better to post three times per week with the
highest quality posts than it is to post every single day with
sub-par content.

7. A Growing Following

Very few marketing campaigns are successful with a small
follower base. Your first goal should be 1,000 followers, then
5,000, then 10,000 and beyond. Once you reach 10,000
, you’re automatically considered a verified,
authentic brand on Instagram, a huge milestone for your

Follower growth is something that comes naturally as you apply
tactics like consistent posting, quality content, and curated
content for your audience. It takes time and dedication, but your
following will continue to grow if you remain consistent and add
value with every post.

8. The 80/20 Rule

Instagram is a platform about forming connections. Consumers
like to follow brands, but only if they feel like they’re
receiving mutual benefit. They don’t like to be annoyed by too
many advertisements or promotional posts.

Therefore, follow the 80/20 rule with advertising in your
Instagram posts. Only 20 percent of your posts should be
promotional while the other 80 are all about building your brand,
making connections, providing value for your audience, and just
being you.

9. Daily Stories

Instagram Stories receives more than 500,000 visitors every
single day, many of which are logging on more than once to hear
stories from their friends and favorite brands. This is an
excellent place to share tips, high-value content, and promotions
for your products or services.

Research shows that brands should be posting to
their Stories
between five and 15 times per day. Less than five
sends the message that you’re not engaged while more than 15 can
be annoying to consumers. The sweet spot is somewhere in the middle
where you’re able to post throughout the day, jumping to the
front of their Stories feed with each new post.  

10. Strong Hashtags

Hashtags make your posts searchable. They’re one of the best
tools for growing your audience and creating a consistent content
pattern. You’ll need a combination of trending and branded
hashtags to keep your profile up-to-date and competitive.

Start with trending hashtags. These are hashtags in your industry
that have already garnered popularity. You can use that popularity
to attract consumers to your post, sharing new spins on related
content that will catch their attention.

Branded hashtags are also useful, particularly if you’re
looking for user-generated content. These simple hashtags showcase
a loyal following that will help you maintain leads and grow your
business steadily.

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The 10 Principles of Successful Instagram Marketing
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