So, you’re the CEO of a consumer brand – especially a big consumer brand – and you don’t want to miss out on the social impact bandwagon. You want to be an activist CEO. You want to be on trend. Big hint: If that’s your motivation, you’ve already missed the bandwagon.  At least, that’s one main takeaway […]

This story “The CEO Activist and the Social Impact Brand” continues at The CEOWORLD magazine.

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