The U.S. government isn’t the only one feeling skittish about Kaspersky Lab. On Friday, the Russian security firm’s founder Eugene Kaspersky confronted Twitter’s apparent ban on advertising from the company, a decision it quietly issued in January.
No matter how this situation develops, we won’t be doing any more advertising on Twitter this year.
The whole of the planned Twitter advertising budget for 2018 will instead be donated to the @EFF. They do a lot to fight censorship online.
— Eugene Kaspersky (@e_kaspersky) April 20, 2018
“In a short letter from an unnamed Twitter employee, we were told that our company ‘operates using a business model that inherently conflicts with acceptable Twitter Ads business practices,’” Kaspersky wrote.
“One thing I can say for sure is this: we haven’t violated any written – or unwritten – rules, and our business model is quite simply the same template business model that’s used throughout the whole cybersecurity industry: We provide users with products and services, and they pay us for them.”
He noted that the company has spent around than €75,000 ($93,000 USD) to promote its content on Twitter in 2017.
Kaspersky called for Twitter CEO Jack Dorsey to specify the motivation behind the ban after failing to respond to an official February 6 letter from his company.
More than two months have passed since then, and the only reply we received from Twitter was the copy of the same boilerplate text. Accordingly, I’m forced to rely on another (less subtle but nevertheless oft and loudly declared) principle of Twitter’s – speaking truth to power – to share details of the matter with interested users and to publicly ask that you, dear Twitter executives, kindly be specific as to the reasoning behind this ban; fully explain the decision to switch off our advertising capability, and to reveal what other cybersecurity companies need to do in order to avoid similar situations.
In a statement about the incident, Twitter reiterated that Kaspersky Lab’s business model “inherently conflicts with acceptable Twitter Ads business practices.” In a statement to CyberScoop, Twitter pointed to the late 2017 Department of Homeland Security directive to eliminate Kaspersky software from Executive Branch systems due to the company’s relationship with Russian intelligence.
“The Department is concerned about the ties between certain Kaspersky officials and Russian intelligence and other government agencies, and requirements under Russian law that allow Russian intelligence agencies to request or compel assistance from Kaspersky and to intercept communications transiting Russian networks,” DHS asserted in the directive at the time.
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